Social Media · Video

Northern Black: Brand & Social Content

Client

Northern Black

Location

Year

2023–Present

Focus

Social Strategy, Product Content, Client Journeys

As Head of Content Creation at Northern Black since July 2023, I lead all video and social content across four accounts on TikTok, Instagram and Facebook, growing the combined following by 36.6% and generating 42.7 million views.

Work spans cinematic client-journey films for tattoo projects, product-led content driving traffic to northernblack.shop, and live event coverage edited for real-time social output.

Results

Overall growth

Headline figures across four accounts and three platforms, July 2023 to September 2026.

+259,862

Followers added

+36.6%

Audience growth

42.7M

Views

3,006

Posts published

2,643,791

Likes

248,105

Saves

80,812

Comments

Audience growth

Follower growth per channel

@northernblack on Instagram grew fastest off the smallest base. Facebook added the most people overall and remains the fastest-growing channel by volume.

TikTok

+19.7%

369,981 → 442,800

Facebook

+69.6%

148,622 → 252,040

Instagram — @isar.oakmund

+21.6%

122,510 → 148,979

Instagram — @northernblack

+83.3%

68,591 → 125,747

Output & reach

Overall reach per year

Roughly 79 posts a month across four accounts for over three years, with no fallow quarter. The jump in 2025 came from format strategy, not extra volume.

2023 (from July)

5.7M

views

754 posts

2024

7.3M

views

785 posts

2025

18.7M

views

798 posts